• Identifying Target Audience: Understand the needs of your website visitors

• Defining Website Goals: Establish clear objectives (e.g., lead generation, sales)

• Content Strategy: Plan your content around user needs and SEO

• Wireframing and Layout Design: Visualize your website’s structure

• Navigation and User Experience (UX): Ensure smooth user flow and intuitive design

• Understanding Web Design Basics: Learn HTML, CSS, and JavaScript fundamentals

• Setting Up Hosting and Domains: Choose a reliable host and register your domain

• Responsive Design: Optimize for mobile and desktop users

• Content Management Systems (CMS): Overview of WordPress, Wix, and Shopify

• SEO Basics: Structure your site for better search engine visibility

• Introduction of WordPress
• Domain
• Hosting
• SSL
• Installation of WordPress
• Theme
• Plugin
• Structure of Website
• Recommend Plugins

This module introduces the fundamentals of WordPress, covering essential topics such as domain registration, web hosting, SSL setup, website design, and website management. Students will gain practical, hands-on experience in creating, customizing, and managing professional websites, building a strong foundation for real-world digital projects as part of the best digital marketing course in Ludhiana. At WhiteLearn, the best digital institute in Ludhiana, this training is designed to provide industry-relevant skills and practical exposure. Our best digital marketing training in Ludhiana ensures learners understand how websites support SEO, digital branding, and online business growth, helping them become job-ready for the digital marketing industry.

• Understanding Search Intent: Identify what users are searching for and why

• Types of Keywords: Differentiate between short-tail, long-tail, and LSI keywords

• Keyword Tools: Using tools like Google Keyword Planner, Ahrefs, or SEMrush

• Competitor Analysis: Analyzing competitors’ keyword strategies

• Keyword Integration: Implement keywords in on-page elements like titles, meta descriptions, and content

• Introduction of Search Engine Optimization
• How Search Engine Works?
• Keyword Explorer
• Domain Optimization
• Meta Tags
• Content Optmization
• Image Optimization
• Robots.txt
• Sitemap
• Link Building Techniques
• Domain Authority Vs Domain Rating
• Page Authority Vs URL Rating
• Spam Score
• Quality Backlinks Vs Bad Backlinks
• Google Search Console
• Google Analytics

This module provides in-depth knowledge of Search Engine Optimization (SEO), helping students understand how search engines work and the role of keyword research. It covers essential topics such as on-page SEO, meta tags, link building, technical SEO, and optimization techniques to improve website visibility and search engine rankings. As the Best Digital Marketing Institute in ludhiana we ensure students gain practical SEO skills through hands-on learning and real-world projects.

• Google My Business Optimization: Set up and optimize your business profile

• NAP Consistency: Ensure Name, Address, Phone Number are consistent across platforms

• Local Keyword Targeting: Use location-specific keywords (e.g., “Digital Marketing Course in Saket”)

• Customer Reviews and Ratings: Encourage and manage local reviews for credibility

• Local Citations and Backlinks: Build links from local directories, blogs, and news sources

• Map Pack Ranking Strategies: Techniques to appear in Google’s local 3-pack results

• Product Page Optimization: Use unique titles, descriptions, and keywords for each product

• Technical SEO for Online Stores: Improve site speed, mobile usability, and crawlability

• Structured Data Markup: Implement schema for products, reviews, and pricing

• Category Page SEO: Optimize category-level content for discoverability

• Internal Linking Strategy: Improve navigation between products and categories

• Handling Duplicate Content: Use canonical tags and proper pagination

• SEO Tools for E-commerce: Use Google Search Console, Screaming Frog, Ahrefs, etc.

• Optimizing Video Titles and Descriptions: Use target keywords naturally in metadata

• Thumbnail Optimization: Design click-worthy thumbnails that improve CTR

• Video Transcripts and Captions: Add captions to boost accessibility and SEO

• Using Video Schema Markup: Help search engines understand and index videos

• YouTube SEO Best Practices: Leverage tags, playlists, and audience engagement

• Embedding Videos on Websites: Improve on-page SEO and user retention

• Measuring Video Performance: Track views, watch time, and keyword rankings via YouTube Analytics

• Introduction of Social Media Marketing
• Create Social Media Profiles
• Create Social Media Pages
• Create Creatives from Canva
• Facebook Ads
• Reach Vs Awareness Campaign
• Engagement Campaign
• Leads Campaign
• Follower Campaign
• Website Leads Vs Facebook Leads
• Shopping Campaign
• Video Campaign
• Instagram Ads
• Linkedin Ads

This module helps students build a strong social media presence by creating and managing professional profiles and business pages. Learn graphic designing with Canva, content creation, social media strategies, and paid advertising across major platforms to effectively engage audiences and grow brands through the Best Digital Marketing Training in Ludhiana

• Creating and Managing Business Pages: Set up optimized profiles for branding

• Understanding Facebook Algorithm: Learn how content is ranked and shown

• Content Strategy: Plan posts, stories, and reels for maximum engagement

• Facebook Ads Manager: Set up campaigns, ad sets, and creatives effectively

• Audience Targeting Techniques: Use interests, demographics, and custom/lookalike audiences

• Retargeting Strategies: Re-engage visitors using Facebook Pixel

• Analyzing Performance Metrics: Track reach, engagement, CPC, and conversions via Meta Insights

• Optimizing Your Business Profile: Use bio, links, highlights, and CTAs strategically

• Content Creation Strategy: Plan reels, stories, carousels, and posts to increase engagement

• Hashtag Research & Usage: Discover niche-specific and trending hashtags

• Instagram Insights & Analytics: Track reach, saves, shares, and engagement rates

• Running Paid Ads on Instagram: Use Meta Ads Manager to target your ideal audience

• Influencer Collaborations: Leverage micro and macro influencers for brand growth

• Using Instagram Shopping: Set up product tagging and shoppable posts

• Setting Up LinkedIn Campaign Manager: Step-by-step account and campaign structure

• Understanding Ad Types: Sponsored Content, Message Ads, Text Ads, and Dynamic Ads

• Audience Targeting: Use job titles, industries, seniority, company size, and remarketing

• Ad Copy & Creative Best Practices: Write professional copy and design high-converting creatives

• Budgeting & Bidding Strategy: Set effective daily budgets and cost-per-click goals

• Conversion Tracking: Implement LinkedIn Insight Tag and track lead performance

• Analyzing Campaign Performance: Use key metrics like CTR, CPC, and lead quality

• Optimizing Your X Profile: Use a professional bio, handle, and banner image

• Crafting Engaging Tweets: Learn timing, tone, hashtags, and thread creation

• Using Hashtags and Trends: Tap into trending topics for reach and visibility

• Twitter Ads: Create and manage campaigns via Twitter Ads Manager

• Audience Targeting: Narrow by interests, followers, location, and device

• Analytics and Performance Tracking: Monitor engagement, impressions, and CTR

• Building Community & Conversations: Strategies to grow followers and brand voice

• Introduction of Google Ads
• Difference between Organic Vs Paid Traffic
• Keyword Planner
• Campaign Structure
• Search Campaign
• Display Campaign
• Video Campaign
• App Campaign
• Shopping Campaign
• Performance Max Campaign

This module covers the fundamentals of Pay-Per-Click (PPC) advertising with a strong focus on Google Ads. Students will learn keyword planning, campaign creation, audience targeting, bidding strategies, and performance tracking. The curriculum also includes Search, Display, Shopping, and Video campaigns, helping learners develop practical skills through the Best Digital Marketing Course in Ludhiana

• Understanding Google Ads Platform: Overview of search campaigns and interface

• Keyword Match Types: Broad, phrase, exact, and negative keywords explained

• Writing Effective Ad Copy: Craft compelling headlines, descriptions, and CTAs

• Ad Extensions: Use sitelinks, callouts, and call extensions for better visibility

• Quality Score Factors: Learn how relevance, CTR, and landing page affect cost

• Bidding Strategies: Manual CPC vs automated bidding options

• Conversion Tracking: Set up goals and monitor ad performance in Google Analytics

• Understanding the Google Display Network (GDN): Reach users across millions of websites, apps, and YouTube

• Ad Formats Overview: Responsive display ads, image ads, and interactive formats

• Audience Targeting Options: Custom audiences, in-market, affinity, remarketing, and demographics

• Designing High-Converting Creatives: Best practices for visuals, CTA buttons, and ad copy

• Placement Strategies: Manual vs automated placements on relevant sites

• Budgeting & Bidding Models: Set daily budgets and smart bidding options

• Tracking Performance: Use Google Ads and Analytics to measure impressions, CTR, and conversions

• Platform Overview: Advertise on YouTube, Facebook, Instagram, and more

• Creating Engaging Video Content: Tips for storytelling, duration, and pacing

• Targeting Options: Use demographics, interests, and behaviors to target viewers

• Ad Formats: Skippable vs non-skippable, bumper ads, and overlay ads

• Setting Up Campaigns: Use platforms like Google Ads or Meta Ads Manager

• Tracking and Optimization: Monitor views, interactions, and conversions

• Retargeting Strategies: Engage viewers who have interacted with previous videos

• Overview of Performance Max Campaigns: Access all Google Ads inventory with a single campaign

• Automated Bidding & Targeting: Use machine learning to optimize across multiple channels

• Ad Formats: Display, search, YouTube, and more, all in one campaign

• Setting Up Campaigns: Guide to setting up assets, goals, and targeting preferences

• Performance Tracking: Monitor conversions, reach, and performance across channels

• Optimization Tips: Improve performance by refining assets and audience signals

• Setting Up Google Merchant Center: Upload product feed and sync with Google Ads

• Optimizing Product Data: Use high-quality images, detailed descriptions, and relevant keywords

• Targeting Options: Reach customers by intent, location, and device

• Creating Shopping Campaigns: Set up product groups, bidding, and budget allocation

• Ad Formats: Product Shopping Ads vs. Showcase Shopping Ads

• Tracking and Reporting: Monitor clicks, impressions, and conversion data

• Improving Quality Score: Enhance feed quality for better ad visibility

• Creating Campaigns for Mobile Apps: Set up campaigns in Google Ads, Facebook, and other platforms

• Targeting Specific App Users: Use audience segmentation based on interests, device, and behavior

• Creative Assets: Design engaging ad formats like video ads, banners, and interstitials

• App Store Optimization (ASO): Align app description, images, and reviews with ad copy

• Tracking App Downloads: Use conversion tracking and Firebase for app-related goals

• A/B Testing: Optimize ad creatives and targeting to improve install rates

• Building an Email List: Use opt-in forms, lead magnets, and segmentation

• Crafting Compelling Email Content: Focus on personalization, catchy subject lines, and strong CTAs

• Designing Responsive Emails: Optimize for mobile-friendly layouts and easy navigation

• Email Automation: Set up drip campaigns, welcome emails, and follow-ups

• A/B Testing: Test subject lines, designs, and sending times for better open rates

• Analyzing Campaign Performance: Monitor open rates, click-through rates (CTR), and conversions

• Building an Ecommerce Strategy: Define your target market and value proposition

• Product Page Optimization: Enhance descriptions, images, and CTA buttons for conversions

• Email Marketing for Ecommerce: Use newsletters, cart abandonment emails, and promotions

• Paid Advertising: Leverage Google Ads, Facebook Ads, and Shopping Ads

• Social Media Marketing: Promote products across platforms like Instagram and Pinterest

• Influencer Marketing: Collaborate with influencers to drive traffic and sales

• Analytics & Metrics: Measure ROI, traffic, and sales performance using tools like Google Analytics

• Content Strategy Development: Define goals, audience, and content types (blogs, videos, infographics)

• SEO for Content: Optimize content with targeted keywords and metadata for better rankings

• Content Creation: Develop high-quality, engaging, and valuable content for your audience

• Distribution Channels: Share content on social media, email, and third-party platforms

• Content Calendar: Plan and schedule content consistently for maximum engagement

• Measuring Success: Track metrics like traffic, engagement, leads, and ROI

• Understanding Affiliate Marketing: Learn how affiliate programs work and how to partner with brands

• Choosing the Right Affiliate Programs: Select programs based on niche, commission structure, and reputation

• Affiliate Link Placement: Optimize website content and emails for affiliate link inclusion

• Content Creation for Affiliate Marketing: Create reviews, comparisons, and tutorials to drive conversions

• Tracking Performance: Use tools to monitor clicks, conversions, and commissions

• Compliance & Disclosures: Ensure transparency with proper affiliate disclaimers and guidelines

• Setting Up Google AdSense Account: Apply for an account and integrate AdSense with your website

• Ad Types: Display ads, text ads, link units, and rich media ads

• Optimizing Ad Placement: Maximize revenue by placing ads above the fold and in high-traffic areas

• AdSense Policies: Follow guidelines to avoid penalties and account suspension

• Tracking Performance: Monitor earnings, impressions, and clicks in your AdSense dashboard

• Enhancing Revenue: Use A/B testing for ad formats and improve CTR

• Finding Freelance Opportunities: Explore platforms like Upwork, Fiverr, and Freelancer

• Building a Strong Portfolio: Showcase your skills with relevant projects and testimonials

• Setting Freelance Rates: Learn how to set competitive yet profitable rates for your services

• Pitching and Negotiating: Master the art of writing proposals and negotiating contracts

• Time Management and Productivity: Organize tasks and meet deadlines effectively

• Building Long-Term Client Relationships: Establish trust and secure repeat work